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Regulations - Business And Economics


The Degree of Master of Marketing – MMktg

The regulations for this degree are to be read in conjunction with all other relevant statutes and regulations including the Academic Statutes and Regulations.

Admission

1 In order to be admitted to this programme, a student needs to have completed the requirements for a Bachelors degree from this University deemed relevant by Senate or its representative with a Grade Point Average of 5.0 or higher in at least 90 points of the most advanced courses, or the equivalent as approved by Senate or its representative.

Note: A relevant undergraduate degree may be in the humanities, sciences, technology or engineering.

Duration and Total Points Value

2 A student admitted to this degree must:

a pass courses with a total value of 240 points

and

b complete within the time limit specified in the General Regulations – Masters Degrees

and

c not exceed 280 points for the total enrolment for this degree.

Structure and Content

3 a A student enrolled for this degree must complete the requirements as listed in the Master of Marketing Schedule.

b A student enrolled for this degree who has been credited for another degree or diploma with any courses the same or similar to those listed for this degree may, at the discretion of Senate or its representative, be required to substitute additional Part III courses for courses required for Part I.

c A student will not normally be permitted to enrol:

(i) for Part III unless Part I has been completed with a Grade Point Average of 4.0 or higher

(ii) for Part V unless Part III has been completed with a Grade Point Average of 4.0 or higher.

4 Courses selected for this qualification are subject to confirmation by the Programme Director.

5 A student must complete the University of Auckland Academic Integrity course as specified in the Enrolment and Programme Regulations, Academic Integrity, of the University Calendar in Part I.

6 Cross-credits will not be granted towards the award of the Degree of Master of International Business.

Reassignment

7 A student who does not meet the requirements for this degree may apply to reassign courses passed for the Master of Marketing to the Master of Management or the Postgraduate Diploma in Management or the Postgraduate Certificate in Management.

Distinction

8 This degree may be awarded with Distinction or Merit in accordance with the General Regulations – Masters Degrees.

Variations

9 In exceptional circumstances Senate or its representative may approve a personal programme that does not conform to these regulations.

Amendment

10 These regulations and/or schedule have been amended with effect from 1 January 2023.

Master of Marketing (MMktg) Schedule

Requirement:

Taught Masters

Part I

60 points: BUSMGT 711, 712 or 718, 713, 714

Part II

30 points: BUSMGT 707, 708

Part III

60 points: BUSMGT 751, 752, 755, 756

Part IV

30 points: BUSMGT 741, 745

Part V

30 points: BUSMGT 717, BUSMKT 710

30 points from BUSMKT 703, 711

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