Regulations - Business And Economics

The Degree of Master of Marketing – MMktg

The regulations for this degree are to be read in conjunction with all other relevant statutes and regulations including the Academic Statutes and Regulations.


1 In order to be admitted to this programme, a student needs to have completed the requirements for a Bachelors degree from this University deemed relevant by Senate or its representative with a Grade Point Average of 5.0 or higher in at least 90 points of the most advanced courses, or the equivalent as approved by Senate or its representative.

2 Admission to this degree is at the discretion of Senate or its representative.

Note: A relevant undergraduate degree may be in the humanities, sciences, technology or engineering.

Duration and Total Points Value

3 A student admitted to this degree must:

a pass courses with a total value of 240 points


b complete within the time limit specified in the General Regulations – Masters Degrees


c not exceed 280 points for the total enrolment for this degree.

Structure and Content

4 a A student enrolled for this degree must complete the requirements as listed in the Master of Marketing Schedule.

b A student enrolled for this degree who has been credited for another degree or diploma with any courses the same or similar to those listed for this degree may, at the discretion of Senate or its representative, be required to substitute additional Part III courses for courses required for Part II.

c A student will not normally be permitted to enrol:

(i) for Part III unless Part II has been completed with at least a B- grade average.

(ii) for Part V unless Part III has been completed with at least a B grade average.

5 The programme for each student requires the approval of the Programme Director.

6 A student admitted to this programme must complete the University of Auckland Academic Integrity Course as specified in the Enrolment and Programme Regulations, Academic Integrity, of the University Calendar.

7 Cross-credits will not be granted towards the award of the Degree of Master of International Business.


8 A student who does not meet the requirements for this degree may apply to reassign courses passed for the Master of Marketing to the Master of Management or the Postgraduate Diploma in Management or the Postgraduate Certificate in Management.


9 In exceptional circumstances Senate or its representative may approve a personal programme that does not conform to these regulations.


10 This degree may be awarded with Distinction or Merit where a student’s overall grade is sufficiently high. Distinction may be awarded where a student has achieved a grade of A- or higher overall. Merit may be awarded where a student has achieved a B+ grade overall.


11 These regulations came into force on 1 January 2019. The 2014 regulations for the Degree of Master of Marketing were thereby repealed.

Master of Marketing (MMktg) Schedule


Taught Masters

Part I

30 points: BUSMGT 701, 703, 705, 706

Part II

60 points: BUSMGT 711, 712 or 718, 713, 714

Part III

45 points: BUSMGT 751, 752, 754

15 points from BUSMGT 756, 761

Part IV

30 points: BUSMGT 717, 755

Part V

30 points: BUSMGT 743, BUSMKT 710

30 points from BUSMKT 703, 711