Courses - Faculty of Business And Economics


Marketing

Stage I

MKTG 151
15 Points

MKTG 151G
15 Points

Essential Marketing

Introduces fundamental marketing ideas and skillsets. Explores the world of customer value creation and marketing communications through the eyes of marketing and creative experts. Covers current topics in marketing including digital and social media, social entrepreneurship, big data analytics, green marketing and sustainability.

Stage II

MKTG 201
15 Points

Contemporary Marketing

A comprehensive overview of the central principles and concepts of marketing management. Highlights the challenges that marketing managers face in planning and implementing effective marketing mix strategies.

Prerequisite: BUSINESS 102 or 103 or MGMT 101

MKTG 202
15 Points

Marketing Research

Focuses on the critical role and importance of information in marketing. Covers the fundamental concepts of marketing research in traditional and digital environments and examines how these can be used to assist companies in their decision-making.

Prerequisite: MKTG 201 and STATS 108

Stage III

MKTG 301
15 Points

Marketing Strategy

An integrated capstone experience through the use of a business simulation. Develops knowledge in how to develop, implement and control marketing strategies. Nurtures a strong appreciation for how marketing connects and relates to other business disciplines.

Prerequisite: MKTG 201 or 291 and MKTG 202 or 292

Restriction: MKTG 391

MKTG 302
15 Points

Advanced Marketing Research

A case-based course in which students conduct live research for a client and work with mentors from industry. Theory and practice are intertwined to provide students with understanding and experience in key aspects of quantitative market research, including advanced questionnaire design skills, online research methods, data analytics and deriving and communicating insights.

Prerequisite: MKTG 201 or 291, and MKTG 202 or 292

MKTG 303
15 Points

Consumer Behaviour

Focuses on understanding customers. Applies psychology to how people make consumption decisions and interpret advertising. Includes a consideration of individual differences and environmental/situational influences on consumers.

Prerequisite: MKTG 201 or 291

Restriction: MKTG 293

MKTG 304
15 Points

Digital Marketing

Examines how digital devices and applications are transforming the way organisations engage with consumers and how consumers search for, compare and select products. Develops understanding of how organisations use emerging technologies and how these influence consumer preference and decision-making. Builds skills in online data analytics and conducting research with an industry partner.

Prerequisite: MKTG 201 and 202

MKTG 305
15 Points

Services Marketing and Management

Focuses on services, service design, and service innovation, with the aim of developing empathy for customers and understanding the customer experience. Takes an active and process-oriented approach to achieving these aims, including the application of tools such as design thinking.

Prerequisite: MKTG 201 and 202

Restriction: MKTG 391

MKTG 306
15 Points

Advertising and Promotion

Focuses on how a business can take an integrated approach to communicating with its customers and with other key stakeholders. Explores traditional tools such as advertising, sales promotion, public relations, personal selling, and direct marketing, as well as newer forms of communicating within digital and social media environments.

Prerequisite: MKTG 201 and MKTG 202, or COMMS 100, COMMS 104, MKTG 151 with minimum B grade, and either COMMS 202 or COMMS 204

MKTG 308
15 Points

Customer Insights and Marketing Intelligence

The contemporary big-data revolution requires the integration of marketing strategy, tactical marketing insights and analytical skills. Employs real-life data sets for enhancing strategic and tactical decisions about customers and the market. Collaborates with leading business partners to develop highly sought after practical marketing skills.

Prerequisite: MKTG 202, and STATS 208 or any equivalent 200-level Statistics course, or BUSAN 200 (or equivalent)

MKTG 309
15 Points

Social and Sustainable Marketing

Explores how marketers can contribute to a healthy, sustainable, equitable and ethical society. Discusses how marketers need to be aware of the impact of their actions, and teaches how to embed such issues into marketing decisions and use marketing for positive societal change.

Prerequisite: MKTG 201

MKTG 312
15 Points

Special Topic

Prerequisite: MKTG 201 and 202

MKTG 313
15 Points

Customer Insights and Marketing Intelligence

The contemporary big-data revolution requires the integration of marketing strategy, tactical marketing insights and analytical skills. Employs real-life data sets for enhancing strategic and tactical decisions about customers and the market. Collaborates with leading business partners to develop highly sought after practical marketing skills.

MKTG 314
15 Points

Creating and Managing Customer Value

Value creation is a fundamental part of modern marketing and firms increasingly utilise technology for this purpose. Explores cutting edge theory and the practice of customer-centricity, customer relationship management (CRM), customer information management, and sales and field force automation, as well as new models of organisational relationship and customer experience management (CEM).

Prerequisite: MKTG 201 or 291

Postgraduate 700 Level Courses

MKTG 700
30 Points

Developing Research Ideas in Marketing

A critical precursor to the dissertation, this course provides the ground work to transform students into professional researchers. Working critically with the literature and being aware of ethical implications are integral parts of any research. This course provides the necessary skills related to the literature review and ethical conduct that will prepare students for carrying out their own empirical research work in marketing.

Prerequisite: MKTG 701, 703, 705

Corequisite: MKTG 704

Restriction: MKTG 788

MKTG 701
15 Points

Marketing Theory and Practice

A core course providing an introduction to marketing philosophy, theory, current debate and advancements in the field. Emphasis is on developing the critical thinking and analytical skills necessary to undertake postgraduate research.

MKTG 702
15 Points

Contemporary Issues in Marketing

An advanced study of marketing theory relating to contemporary issues. Emphasis is on providing students with in-depth knowledge of key topics, and asking them to critically evaluate the field. Topics covered include anti-consumption and consumer resistance, corporate social responsibility, ethics, sustainability, and marketing strategy.

MKTG 703
15 Points

Research Methods in Marketing 1

A core course for all postgraduate students. An overview of the research process, and examination of different types of research philosophies used in the discovery of theory. An introduction to both qualitative and quantitative research techniques is provided to assist students to think critically when designing a research study.

Restriction: BUSINESS 704, 705, INFOSYS 750, 751, PROPERTY 701

MKTG 704
15 Points

Research Methods in Marketing 2

A continuation of MKTG 703, with the aim of providing students with a more in-depth knowledge of data analysis. The aim is to gain an appreciation of the appropriate methods of analysis and research designs suitable for different types of research problems.

Prerequisite: MKTG 703

Restriction: BUSINESS 704, 705, INFOSYS 750, 751, PROPERTY 701

MKTG 705
15 Points

Advanced Consumer Research

A core course in the postgraduate programme, providing a foundation for a deeper understanding of buyers. This is an advanced study of fundamental theories in buyer behaviour, where both classical and contemporary theories are evaluated.

MKTG 710
15 Points

Advanced Advertising and Digital Communications

Effective marketing communication across an array of platforms and channels is key to business success. Examines marketing communications research, with an emphasis on digital communication. Explores how technology is impacting consumers and firms and the dynamics between them. The course develops students' ability to understand and critique research in marketing communications, critical thinking, and research skills.

MKTG 717
15 Points

Special Topic

MKTG 718
15 Points

Special Topic

MKTG 788
30 Points

Research Essay

Restriction: MKTG 789

MKTG 791
60 Points

MKTG 791A
30 Points

MKTG 791B
30 Points

Dissertation

Prerequisite: MKTG 700

To complete this course students must enrol in MKTG 791 A and B, or MKTG 791

MKTG 794A
30 Points

MKTG 794B
60 Points

Thesis

To complete this course students must enrol in MKTG 794 A and B

MKTG 796A
60 Points

MKTG 796B
60 Points

Thesis (MCom)

To complete this course students must enrol in MKTG 796 A and B

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