Courses - Faculty of Business And Economics


Business Marketing

Postgraduate 700 Level Courses

BUSMKT 703
30 Points

Marketing Research Project

Explores marketing within the business environment through research of a marketing issue and the production of a written analytical research report that addresses that marketing issue.

Prerequisite: BUSMGT 751, 752, 754, 761 with at least a B grade average

Restriction: BUSMGT 704

BUSMKT 706
15 Points

Cases in Strategy

Focuses on the practical development, implementation and control of strategies needed to attain and sustain an organisation’s competitive advantage.

Prerequisite: BUSMGT 743, 751-753 with at least a B average

BUSMKT 710
15 Points

Consultancy Practice

Develops the tools and frameworks required to engage in consultancy work. Engages students in problem framing, identifying and employing appropriate methodologies, and developing and presenting solutions to specific problems. Considers the dynamics of client-consultant relationships.

Prerequisite: BUSMGT 751, 752, 754, 761 with at least a B average

BUSMKT 711
30 Points

Consultancy Project for MMktg

A research-informed consultancy project based on a marketing internship with a company or other appropriate organisation with written and oral reports of the findings.

Prerequisite: BUSMGT 751, 752, 754, 761 with at least a B grade average

Restriction: BUSMKT 703, 704

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