Courses - General Education
Marketing
Stage I
Essential Marketing
Marketing is an integral part of our modern world. Essential Marketing is designed for non-business students and provides an inside view to the world of marketing. We explore basic marketing principles and examine contemporary issues relevant to our changing world. Its emphasis is based on creating customer value and satisfaction through the understanding of these principles and practices.
Source: The University of Auckland 2013 Online Calendar
Last updated on: Thursday 1 November 2012
Viewed on:
Marketing
